Its designers named it for the English word for “toy,” for good reason: This inventive lamp inspires the imagination, blending an industrial style with a timeless and whimsical design. It’s easy to see why this legendary favorite—designed by the famed Castiglioni brothers—has garnered so many awards, even earning a place in the permanent collection at the Museum of Modern Art in New York.

The Toio floor lamp has an enamel steel base that supports a hexagon shaped, nickel-plated brass stem. Along the stem are fishing rod rings used to guide the electrical cord from the bulb to the transformer. A cleat on the base, like that found on a boat or ship, serves as a functional element designed to keep the cord neatly coiled in when the lamp is adjusted to a lower height.

The Toio comes with an incandescent bulb and provides indirect light. Adjustable height. Available in black, red or white finish. If you are looking for the Toio Limited Edition in Matte Black click here

Inspiration behind the design: The contemporary floor lamp was designed by brothers Achille and Pier Giacomo Castiglioni, who were inspired by a car’s headlight.