Its designers named it for the English word for “toy,” for good reason: This inventive lamp inspires the imagination, blending an industrial style with a timeless and whimsical design. It’s easy to see why this legendary favorite—designed by the famed Castiglioni brothers—has garnered so many awards, even earning a place in the permanent collection at the Museum of Modern Art in New York.

The Toio floor lamp has an enamel steel base that supports a hexagon shaped, nickel-plated brass stem. Along the stem are fishing rod rings used to guide the electrical cord from the bulb to the transformer. A cleat on the base, like that found on a boat or ship, serves as a functional element designed to keep the cord neatly coiled in when the lamp is adjusted to a lower height.

The Toio comes with an incandescent bulb and provides indirect light. Adjustable height. Available in black, red or white finish.

Inspiration behind the design: The contemporary floor lamp was designed by brothers Achille and Pier Giacomo Castiglioni, who were inspired by a car’s headlight.