The AIM is one of the most revolutionary light designs amongst all of the recent product launches from FLOS. The ceiling fixture not only challenges tradition, but turns it on its head – whether it’s the independence to be positioned wherever desired unlike typical chandeliers that are hung from a height at the center of a room, or the suspension from a forest of cables that up until now were more of functional necessity than aesthetic additions. And now, this fixture that has been one of the best sellers for FLOS in the past 2 years, has a smaller counterpart, the AIM Small, for smaller spaces or for variety in the installation.
The industrial light is the brainchild of designer brothers Ronan & Erwan Bouroullec.
The two brothers, five years apart in age, have been working together
as a team for more than two decades now bringing their distinct
personalities and shared notion of perfectionism into every one of their
Hailing from Brittany in France, they were spotted by Giulio Cappellini at the Salone del Mobile in 1997 where they had presented their experimental project Disintegrated Kitchen. So impressed was Cappellini with their fresh approach to the rules of space and function that he gave them their first industrial design project – the now famous Lit Clos (Closed Bed) and the Spring Chair.
Soon the two brothers were taking the European design community by storm with their conceptual designs.
Established & Sons, Vitra, Magis, Alessi, Axor, Kvadrat, Kartell, Ligne Roset, Nani Marquina, Mattiazzi, Mutina and of course, FLOS, are some of the manufacturers that Bouroullec brothers have collaborated with over the years.
Staying true to themselves and their beginnings, the brothers maintain experimental activity with Galerie Kreo in Paris, where they also live. The brothers maintain that their association with the gallery, which has held four exhibitions of their designs between 2001 and 2012, is essential to the development of their work.
The brothers have won many accolades and awards over the years
notable amongst them being the Designers of the Year Award at the Salone
del Mobile in 2002; the New Designer Award at the International
Contemporary Furniture Fair, ICFF New York in 1999; and the Designer of
the Year award for Now! Maison & Objet, Paris in 2011.
The designer brothers, known for their unique style that provides a fluid feel to industrial materials like plastic and metal, have worked on designs as varied as furniture and textile wall systems to full architectural projects. Their designs have been showcased in various exhibitions and two monographs of their work have already been printed.
"We try to erase the sign that says 'use this thing in this certain way...'" Erwan, the younger of the two brothers, had said during a conversation with curator Michael Darling. Their designs are definitely a testament to that.